Annual Report: One year of Pictal Health

One year ago, on my 40th birthday, I fired up the Vermont Secretary of State website and filed a new business, Pictal Health. I bought a PO Box, got a business bank account, and started working on the brand and logo. From then until now, I’ve gone through periods of accomplishment and stagnation, emotional highs and lows, and varying degrees of chocolate consumption. Allow me to break some of this down, in the name of personal reflection and organizational transparency.